Wednesday, October 7, 2009
Jaguar gave a presentation to Pratt students today about their 2010 XF. The guy giving the presentation was British, so he pronounced it Jag-u-ahhh, which was one of the highlights. Other than giggeling over accents, I was impressed with several things. The design team consists of about 5 people. Designers and engineers work side by side to create the lines of the car. Form follows function and all that. Jag's decision to modernise their brand is much overdue especially after years of having Ford turn their signature model into a thinly disguised Taurus. I think they're on the right track.